Endemol is looking to make waves with its Channel 5 relaunch of Celebrity Big Brother this summer, as controversial biologist and God Delusion author, Richard Dawkins, is penned to replace “unstable” Charlie Sheen.
Millions had mourned the end of Big Brother’s reign on Channel 4 in September 2010, with many believing the show had run its course, despite healthy early viewing figures.
In April, it was confirmed Channel 5 had signed a 2 year deal to broadcast the popular reality show, kicking off with a special celebrity edition in August.
Richard Dawkins – who once described the suggestion of Big Brother being the ultimate cultural meme as ‘abhorrent’ – is rumoured to have been courted by producers after disgraced US actor, Charlie Sheen, was ruled out from this year’s show on medical advice.
Other housemates reported to be in callbacks with show producers include British model, Emma Heming, Libertines frontman, Pete Doherty, and devout Christian, Ben Fogle.
Also having her shoes filled this year is original Big Brother presenter, Davina McCall, whose role is to be taken over by former Big Brother’s Little Brother presenter and Aston Villa supporter, Emma Willis.
In an interview with OK!, Emma talks about the pressure she feels taking over from national treasure, Davina, as well as her excitement at the show’s speedy return to our screens:
“I don’t think any of us expected the show to disappear, but it seems as if the nation’s spoken and they want it back already! We’ve only had 9 months to catch our breath, but I think Big Brother will find the perfect home at Channel 5.”
One thing’s for sure, Endemol and Channel 5 will be pulling no punches this year to make sure the new era of Big Brother gets off to a bang!
Celebrity Big Brother is hitting UK screens in August, followed by the main edition of Big Brother in September.